Category Archives: branding

Do You Think Like a Salesperson or Marketing Professional?

Understanding the huge difference between sales and marketing is the first step to becoming a great marketer. Greg examines the chasm that separates these interrelated, yet vastly different disciplines. By Greg Herder CEO MegaAgent, Working with real estate sales people day after day, I see a huge waste of time, money and energy that comes…
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Is Your Personal Photo Working For You Or Against You?

Your photography has a significant impact on the overall effectiveness of your marketing campaign. Make sure you’re not making the mistakes that can undermine your campaign’s effectiveness. October 2002, By Greg Herder I hate the way I look in my promotional photographs! This is the excuse I hear over and over again from agents as a…
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